A £50,000 grant from the New Anglia Growth Hub has helped a small brewery successfully diversify during the pandemic.

Derin Clark reports for Eastern Press Daily, photo credit Mark Newton

Duration Brewery launched in December 2019, just months before Covid restrictions shut down much of the hospitality sector

Miranda Hudson, who owns Duration Brewery alongside her partner Derek Bates, said:

“With pubs opening and closing during Covid it was very hard to generate income. As a brewery, we were not forced to close our doors but our route to market was squashed. So we faced lots of challenges”.

To help get their business through the pandemic, the couple turned to the New Anglia Growth Hub, an organisation that provides free support to businesses across East Anglia, from which they got a £50,000 Business Resilience and Recovery Scheme grant.

During the pandemic the brewery launched it’s taproom, which allows customers to enjoy an outdoor drink and street food.

“Things like Tap Days really helped us to generate income and keep trading and without the grants we would not have had the money to do that. We have definitely reached new customers and drinkers…alot of discoveries have been made”.

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