Our MD Miranda discusses the buzz, dread, hurdles and highlights of running a small and busy brewery and shares the 3 maxims she lives by for the Brewers Journal

Since officially opening their doors in 2019, the team at Duration Brewing have gone on to establish the business as one of the UK’s finest breweries. Here the brewery’s co-founder Miranda Hudson shares her experiences of running a business, the ethos and values she adheres to, and how a normal day and week might look when helping steer the ship of the revered Norfolk brewery.

Tim Sheahan – 11 June 2025

“Running a brewery is far from predictable, but it’s a journey I wouldn’t trade for anything. The highs and lows, the moments of triumph and despair, all come together to create a life that’s full of purpose and passion. It’s a wild ride, but one that I’m fully committed to—and I wouldn’t have it any other way,”

Miranda discusses the buzz, the dread, the hurdles and the highlights of running a small and busy brewery and elaborates shares the 3 maxims she lives by.

Just keep swimming.

Diamonds are made in the rough.

Strong Opinions held lightly.

You’ll also get some insights into the brewery location and the set up we went for when we opened.

Duration is deemed a Scheduled Monument on an SSSI – a site of special scientific interest – on a rural working farm in West Acre – all of which has shaped what we do and how we do it to stay true to our ethos

“To make good beer, with good people, in a way that respects where we are”.

Head straight to the full article HERE

Photo credits like these portraits of Miranda by the talented owner of Queer Brewing Lily Waite are given in the article

Want to hear/read more?

In Feb 2023 Miranda delivered an honest and open talk at the Brewers Lectures in Leeds, on the story of Duration so far sharing some sincere insights on her own personal journey, and how she has navigated certain hurdles along the way. Head straight to the article that then links to a live recording up as a podcast HERE

In June 2020 as we opened the brewery we were lucky enough to have a profile piece that made the front cover of the prestigious Brewers Journal magazine. Head straight to that article HERE