Check out this promo animation featuring the Duration hop character getting into a Left Handed Giant’s beer to promote a collaboration beer call Strategic Partnership that plays on how the two breweries met at an industry event discussing craft beer in the landscape of big producer acquisitions of smaller craft brands.

Promo animation

Interview with LHG’s Bruce Gray

Bruce Gray (Left Handed Giant Brewery – Bristol) talks to Miranda Hudson (Duration Brewing – Norfolk) about the brew day for ‘Strategic Partnership’ an IPA they made together on 15th September.