Pete Brown – 17 Aug 2024

We’re delighted to see Duration being mentioned in this article with the Financial Times. Pete Brown focusing on the unlikely, chic saviour of real ale, highlighting a shift in a younger demographic and an exciting time for craft beer mentioning Duration’s Another Day Done as one of ten new cask ales to try.

At first, almost as a cheeky joke, darlings of the British craft beer scene .. started issuing releases of their star beers in the cask format. And every time they did, the beer flew out.“Our drinkers go crazy for the likes of Cloudwater and Duration. So when they see these beers on cask, they get really excited about it!

Quote from Mark White, owner of The Brewery Tap in Norwich.

Craft beer — produced by small, independent brewers — re-energised the beer market, drawing in younger people and women and making beer look more inclusive and relevant.

Quote from Pete Brown, Financial Times.

The full article published by The Financial Times is currently available online HERE

Mark from The Brewery Tap continues to discuss the shift in the craft beer revolution…

The pub began as a cask ale venue, but 10 years ago, the diversity of craft beers in keg took it in a different direction. The cask lines were reduced to make room. “Cask ale had become so staid,” White said. Young drinkers who came of age with the craft beer revolution are perfectly happy to see how these hazy, juicy pale ales translate into the smoother, less carbonated cask format. And, now people are drinking cask, the brewers at places like Deya, Cloudwater, Five Points and Brew York can openly admit that they always had a passion for traditional cask styles, and start playing with brown ales, best bitters, milds and milk stouts.

This cask ale revival is not being reflected in official sales figures for the overall market — partly because the brewers involved are so small, and partly because it’s happening in taprooms and small venues that are under-represented in sales audits. But it is happening. Casks of beer are selling out in an hour. Gen Z are drinking milk stouts and best bitters. 

In this Pete is referring to our record speed sell out cask of Turtles at Norwich beer festival where it ranked in the top 3 beers of the festival and sold faster than any other beer in 14 years!

It’s so nice to see others such as Ampersand, Verdant, Cloudwater and Deya mentioned also. The full article published by The Financial Times is currently available online HERE