What a Sunday! We’re pretty chuffed to have made an appearance on Countryfile on BBC Two. The programme headed to West Acre to explore the people, places, and stories that make up this corner of Norfolk, and we were delighted to be part of it.

Seeing Duration on Countryfile felt particularly special. Sharing our deep connected to the landscape around us, the farm we brew on, the ingredients we work with, and the beers we make. It’s a huge part of what makes Duration, Duration making our ‘Beers That Belong’.

The cameras came down to Abbey Farm to capture a little of what goes on here, from brewing our beers to the place we’ve created where people come and enjoy them.

It was brilliant to see the brewery, the farm, and a little bit of our world make it on to one of the BBC’s best-loved countryside programmes.

Thanks for tuning in and if you missed it catch up on BBC iPlayer.

If the programme has inspired you to come and see us for yourself, you know where to find us.

First time hearing about us? We have a brand-new selection pack to try… The Discovery 6pk contains 2 faves, 2 specials and 2 collaboration brews.  Grab your DISCOVERY PACK HERE⁠

Westacre – An Old Estate in a Modern World
Countryfile

Joe Crowley, Datshiane Navanayagam and Adam Henson head to Westacre Estate in Norfolk to discover how a historic rural estate is adapting to survive in the modern world.

At a financially critical time of year, Datshiane looks at one of the estate’s most valuable yet vulnerable crops, blueberries, and meets the estate owner to find out how traditional estates are diversifying and evolving to secure their future.

Joe joins the conservation team as they work to restore an important area of wet woodland, boosting biodiversity and creating habitats for wildlife. He also visits a tenant brewery and lends a hand to craft a local ale.

Meanwhile, Adam meets the estate’s farm manager, who is looking at ways to help run the land in a more cost-effective way through collaboration between livestock and arable farming.

—
⁠
@norfolkwagyu⁠
@norfolkblueberries⁠
@westacrestag