Social drinkers

Ferment Magazine Issue 37 – Citizens of Everywhere

Anthony Gladman looks at the personalities behind some of the most successful brewery Twitter accounts, and asks whether there’s a recipe for success

Focused on three breweries, the ‘love-to-hate-em’ Cloudwater, the ‘witty-on-social’ Pilot and the ‘build-a-brand’ Duration who each utilise and benefit from social media in entirely different ways.

Read the full article here..