Written by – Pete Brown

Beer writer Pete Brown features Duration’s Good Times in his new fascinating book.

Not only does Pete pair some great beers with some great tracks (we got You Look Good on the Dance Floor – by Sugababes with Good Times our award winning best selling American Light Lager, he also explores many fascinating connections to what we hear and how we taste including:

How context, culture, occasion, mood, memory, glassware, that person you had a crush on when you were fourteen and what you had for breakfast all impact what you think you can taste and hear. Specifically, why that beer you loved on holiday tasted so shit when you brought some back home.

Introducing the sexy field of crossmodal correspondence. Yeah! No, come back – this is the most fascinating bit. It’s a look at recent research that proves – yes, proves – that on top of all the contextual stuff, our brains have formed deep-seated relationships between what we taste and what we hear, and how changing background music can alter the flavour of your beer. Why low, deep bass sounds pair with malty flavours, and high, melodic, harmonious instruments go with the grassy, citrus and tropical flavours of hops. Because they do, don’t they? You already knew that they did, now you think about it.

Why beer and music have always enjoyed an intimate relationship, and how they mean and perform similar functions for us if we like them both. Includes a timeline which shows that post-punk/alternative/indie music is EXACTLY THE SAME AS CRAFT BEER. But goes way beyond both indie and craft.

This one is a real thumb turner. Fascinating stuff. Why not order a 6 pack of Good Times and a copy and get spotify on for a journey of discovery.

You can order the book HERE

Tasting Notes | The Art and Science of Pairing Beer and Music by Pete Brown is available to purchase for £16.99 from the Camra book shop where his other book we feature in Beer By Design: The Art of Good Beer Branding is also available.

Pete recently pur Duration in 2 national articles one on The Unlikely Chic Saviour of Real Ale and another on The 8 Best UK Taprooms.