Duration Brewery exceeds crowdfunding target | Morning Advertiser
Duration Brewery passes £350k fundraising target
Gary Lloyd reports for Morning Advertiser
Photos by Lily Waite, Theresa Undine, James Beeson and Mark Newton
Norfolk farmhouse brewer Duration Brewing has beaten its fundraising target of £350,000 with 10 days left of its campaign to run on the Crowdcube platform.
Located in West Acre, about 20 miles west of Norwich, the brewer that produces “modern beers and wood-aged wild ales” operates out of a 16th century Norfolk barn and is raising funds to help its second phase of growth and is seeking space to triple its capacity and build an “immersive” taproom.
Duration co-founder Miranda Hudson commented on the target being reached. She told investors:
“We are blown away as this means our project will now go ahead with over 400 investors joining us ‘For the Duration’. We are not stopping there. We have several stretch goals that overfunding will help us achieve.”
“With your help we can improve the brewhouse with better efficiencies by enhancing our canning line and adding an in-house laboratory. We can also expand our water treatment plant as production grows and use less water by adding rainwater recapture on our roofs”
“We would like to add a new building near the barrel store to aide our phase two growth. In the short term, a new-build will give our current taproom more space outside of the barrel store. In the long term, once the stone barn is renovated to become our permanent taproom, the new-build will provide office space for our growing team.”
‘Last but not least, with overfunding, we will be able to take our staff equity scheme company-wide, to retain and reward our most important asset – our team.”